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Month: December 2017

How to Make a Good Agent Go Bad

Consider the situation – a new agent goes to school and enters the field of real estate ready and eager to do it all correctly. This agent is a good, moral person with high ethical standards – determined to do business in a way that will "Make Mama proud." One of the things this agent learned in school is how to do a market analysis – to determine just how much a home should bring in a given market by making comparisons to homes that have recently sold, homes currently for sale, and homes that expired off the market without selling. Sometimes there comes an opportunity to use this skill – a potential listing client calls and requests the agent to come and tell him what his home is worth. The agent views the home and takes careful notes and photographs, then goes back to the office and begins to work. He or she chooses the most similar homes from each of the three categories in the MLS book, then makes careful comparisons and adjustments. The agent arrives at a suggested selling price that appears to be "right on." The potential seller is given the results and tells the agent something like: "Thanks, we'll think it over and get back to you." A week or so later the agent pulls up the hot sheet on the MLS website and...

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Gulliver’s Travel As a Symbolical Work

Jonathan Swift (1667-1745) was an author, journalist, and political activist. He is best known for his satirical novel Gulliver’s Travel and satirical essay on the Irish famine, “A Modest Proposal.” ‘Gulliver’s Travels’ is a book of fantasy, satire and political allegory, and it is much liked in all ages. He wrote Gulliver’s Travels in 1725, and it was published in 1726. The book got a great success throughout the British Empire and earned the titles of writer and commentator of great quality and reputation for the author. In this book, the travel of Gulliver, a surgeon on a merchant ship, is made to four imaginary countries. So, the book is divided into four parts. His first travel is to Lilliput whose inhabitants are about six inches tall. His second visit is to Brobdingnag, the country of the giants. His third visit is to the Islands of Laputa and Legedo, inhabited by philosophers and scientists, keeping love for music and mathematics. His last visit is to the land of the Honyhnhnms and Yahoos. They are rational and civilized horses, and the yahoos are unreasonable and bestial human beings, completely dirty. Before discussing the symbols of his work, ‘The Gulliver’s Travel’, we should know something about the literary term ‘symbol’. The word’ Symbol’ is derived from Late Latin word ‘Symbolum’ means token, sign or emblem. It is, indeed, the ornament of...

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Is Google AdWords Complicated to Use?

A lot of online marketers have been using Google AdWords for their online advertising and marketing campaigns. While Google AdWords is a popular online marketing and advertising tool, still a lot of online marketers and online business owners find it too complicated to use – well is it? Google AdWords can be a hard riddle if you are trying to match the keywords that you are targeting with the landing pages that you have. However, what most online marketers forget is that you can do all your online marketing efforts in a very simple way if you want to; all you need is a little patience and some skills. The secret in getting positive results through Google AdWords is to simply deliver what your ad says. So whether you are setting up your first ad campaign or are still working with your existing campaign and taking it to the next level, optimizing your landing page is still the very first thing that you should focus on. You see, the common mistake of almost all online marketers and even online business owners is to spend almost all their time on selecting the right keywords and matching them with the right ads, leaving their landing pages out of the whole equation. But what they fail to realize is that, by taking the website's landing pages for granted their conversions remaining low...

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